BAD BUNNY
Character & Sculptural Dessert Design
A playful sculptural character designed to challenge convention, blending collectible design, contemporary pastry and narrative-driven hospitality into a single edible object.
Reimagining rebellion through character design, sculptural dessert and contemporary storytelling
(Research)
Bunny began with a simple question: Can rebellion be designed into an object? Rather than creating another cute dessert character, the ambition was to develop a personality that embodied curiosity, disruption and playful unpredictability. Every proportion, gesture and expression was carefully considered to create a character capable of existing across hospitality, digital storytelling and collectible design while remaining unmistakably Bunny.
(Experiment)
Every prototype explored how personality could be expressed through form. The silhouette, ears, facial proportions, dessert architecture and production methods were continuously refined to ensure Bunny retained its playful identity while remaining practical for mould production, hospitality service and scalable manufacturing.
(Results)
Character System
Original IP Developed
Application
Hospitality & Digital Ready
